App policy

Privacy Policy (Era Fashion Store / New Era Fashion LLC)

Effective date: February 4, 2026  

This Privacy Policy explains how New Era Fashion LLC (doing business as Era Fashion Store) (“we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit or make a purchase from https://erafashionstore.com (and any related domains we operate, including erafashion.shop) or use any related services (collectively, the “Services”).

1) Information We Collect
We may collect the following categories of information:

Personal information you provide: name, email address, phone number, shipping address, billing address, and any information you include in messages to us.
Order and transaction information: items purchased, order history, returns/exchanges, and transaction details.
Payment information: payments are processed by third-party payment processors. We do not store full payment card numbers.
Account information: if you create an account, we collect information needed to maintain your account and preferences.
Device and usage information: IP address, device identifiers, browser type, pages viewed, links clicked, and interactions with the Services.
Cookies and similar technologies: used to operate the Services, remember preferences, and understand usage.

2) How We Use Your Information
We use your information to:

Provide, operate, and improve the Services
Process orders, payments, shipping, returns, and exchanges
Communicate with you about your orders (confirmations, shipping updates, support responses)
Provide customer support and respond within a reasonable timeframe
Send marketing communications (such as promotions and product updates) when you choose to receive them
Maintain our rewards, loyalty, or membership-style features (such as points and exclusive perks) when offered
Detect, prevent, and investigate fraud, chargebacks, abuse, and security incidents
Comply with legal obligations and enforce our terms and policies

3) How We Share Your Information
We may share your information with trusted third parties as needed to run our business, including:

E-commerce and storefront providers (for example, Shopify and related tools used to operate our store)
Payment processors to complete transactions
Shipping, fulfillment, and logistics partners to deliver orders
Customer support tools used to manage and respond to requests
Analytics and performance providers to understand how customers use our Services
Marketing and advertising partners (such as platforms used to share offers and measure campaign performance, including social media channels like Facebook and others we may use)

We may also disclose information:
If required by law, legal process, or governmental request
To protect the rights, safety, and security of our customers, our business, and others
In connection with a business transaction (such as a merger, acquisition, or sale of assets)

We do not sell your personal information in the traditional sense.

4) Marketing Choices
You can opt out of marketing emails at any time by using the unsubscribe link in our messages.  
Even if you opt out of marketing, you may still receive transactional messages (for example, order confirmations and shipping updates).

5) Cookies & Tracking Technologies
We use cookies and similar technologies to operate the Services and improve your experience. You can control cookies through your browser settings. Disabling cookies may affect certain features of the Services.

6) Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission over the internet or electronic storage is 100% secure.

7) Data Retention
We retain personal information as long as necessary to provide the Services, maintain business records (including order history), comply with legal obligations, resolve disputes, and enforce agreements.

8) Children’s Privacy
Our Services are not intended for children under 13, and we do not knowingly collect personal information from children.

9) Your Rights
Depending on where you live, you may have rights to request access to, correction of, or deletion of your personal information. To make a request, contact us using the details below.

10) International Users
If you access our Services from outside the United States, you understand your information may be processed in the United States or other locations where our service providers operate.

11) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on our Services and update the effective date above.

12) Contact Us
If you have questions or requests about this Privacy Policy, contact us at:  
New Era Fashion LLC (Era Fashion Store)  
Email: marleylongstreet@gmail.com

If you tell me whether you collect SMS numbers and whether you run Meta/TikTok/Google tracking pixels, I’ll tighten Section 3–5 to match your exact setup (so it’s even more accurate).